The world knows JB Mauney as a rodeo champion, but what about the man behind the myth? We’re answering the questions fans really ask: What’s on that infamous injury list? How did his personal life and controversies shape his career? Get the untold stories from his ranch, JB Mauney net worth 2025, a detailed look at his massive earnings, and the inside scoop on his surprising shift into coaching and business.
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J.B. Mauney, aka James Burton Mauney, is a living legend in professional bull riding. Known as the fearless and unstoppable cowboy, JB Mauney has also come to leave his mark not only in the rodeo arenas, but also in the world of competitions. By 2025, J.B. Mauney’s net worth will be up to $6 to $8 million, indicating how his shrewd business deals and sponsorships contributed even more.
Early Life and Entry into Bull Riding:
J.B. Mauney was born on January 9, 1987, in Mooresville, North Carolina. He developed an interest in riding from a very young age, starting with sheep at just three years old and moving on to bulls by age 12.
His natural talent set him apart from other kids early on, as he quickly outshone his peers. Mauney looked up to riders like Jerome Davis and drew inspiration from them. These early experiences built a strong foundation, helping him push the boundaries of the sport later in his career.
Mauney turned professional in 2005 and soon earned a reputation for his aggressive style and competitive drive. In his debut season of 2006, he earned less than $66,000 but won the Rookie of the Year award, marking him as a rising star in bull riding.
The Rise to Stardom and Career Earnings:
J.B. Mauney achieved significant success and financial growth throughout his career, particularly in the Professional Bull Riders (PBR) circuit. He won World Championship titles in 2013 and 2015, which were major milestones both professionally and economically. Mauney earned recognition for accepting the challenge of riding some of the toughest bulls in the sport, most notably Bushwacker, which reinforced his reputation as one of the fiercest and most accomplished competitors in professional bull riding.
Below is a summary of J.B. Mauney’s career earnings at key points:
| Year | Earnings (USD) | Notes |
| 2006 | $66,616.50 | Rookie season |
| 2009 | $772,207.59 | Early career peak |
| 2013 | $1,807,710.75 | PBR World Champion |
| 2014 | $497,597.98 | Runner-up at World Finals |
| 2015 | $1,541,942.49 | Second World Championship |
| 2017 | $146,477.49 | Major arm injury |
| 2018 | $71,420.69 | Groin injury and broken back |
By 2020, Mauney would eclipse a career total of $7 million in career earnings; he is the highest-paid bull rider in PBR history. His wins, product endorsements, and merchandise sales all play a role in his present JB Mauney net worth 2025.
J.B. Mauney Injury List: The Physical Toll of a Champion
Bull riding is an incredibly tough and dangerous sport, and J.B. Mauney’s long list of injuries shows just how brutal it can be. Over the years, injuries have taken a serious toll on his body—but they’ve also played a role in shaping him into the rider he became. Despite getting knocked around hard time and time again, Mauney’s determination and strength kept him coming back to the arena. Below are some of the most significant injuries that defined his journey and helped make him a legend.
- Ripped off right arm in 2017, surgery follows in screws and 13 anchors
- Several fractured and bruised ribs and lacerations received in all sorts of events
- Groin strain in a metropolitan city meet
- Injured in 2018 (broke his back) and lost months to the activity
- Liver laceration and broken ribs in early career at the age of 18
These injuries didn’t just sideline him from competition — they also cost him earnings during his peak years. But Mauney never let setbacks define him. His grit and determination kept him in the game, and time after time, he proved to fans and fellow riders alike what true resilience looks like.
JB Mauney Wife and Family
Outside of bull riding, J.B. Mauney’s life centers around his family and roots in rodeo culture. He’s married to Samantha Lyne, a professional barrel racer and daughter of a renowned cowboy. The couple tied the knot in 2017 and welcomed their son in January 2019. Mauney is also a father to a daughter born in 2011 from a previous relationship.
Throughout his career, Mauney has called several places home, including North Carolina and Texas. In early 2022, he settled permanently in Stephenville, Texas—a hub for rodeo enthusiasts. Today, he lives and works on the JB Mauney Ranch, blending his passion for the sport with family life.
JB Mauney Ranch and Home
With career earnings totaling $7,372,064 from PBR competitions alone—making him the third-highest earner in the sport’s history—Mauney has strategically invested in agricultural real estate. His 120-acre ranch, purchased for approximately $1.2 million in January 2022, is located in Stephenville, Texas (population: 21,247), a town where nearly 18% of residents work in agriculture-related industries.
The property houses 6 retired bulls, including Arctic Assassin (PBR #027), a 1,800-pound former bucking bull with a 52% rider buck-off rate during his 87-event career. Mauney’s livestock investment—typically valued at $25,000-$50,000 per retired bull—represents both sentiment and business acumen. His ranch facilities include a competition-grade 120′ × 200′ training arena (25% larger than standard practice pens), custom-built bull pens with 5-inch pipe fencing, and a 4,800-square-foot equipment barn constructed in 2023.
His 3,500-square-foot, 4-bedroom Texas home, built in 2018 and valued at approximately $695,000, features authentic western design elements including reclaimed barnwood flooring and a trophy room displaying his 2013 and 2015 championship buckles. Located 28.6 miles from Cowboy Capital Pro Rodeo grounds, the property provides a quiet environment for his family of four while still connecting him to the industry that generated 94% of his lifetime earnings between 2006-2023.
JB Mauney net worth: Endorsements, Sponsorships, and Business Ventures
JB Mauney net worth is built on more than just his $7.3+ million in PBR career earnings — it’s a layered portfolio of sponsorships, merchandise, and entrepreneurial ventures that reflect his evolution from champion rider to savvy business figure.
Over the past decade, Mauney has partnered with powerhouse brands like Monster Energy, YETI, Wrangler, and Ford, which industry analysts estimate have contributed $1.5–2 million to his income. These deals not only boosted his visibility but turned his name into a marketable brand within and beyond rodeo culture.
He also runs a direct-to-consumer merchandise line — selling hats, tees, posters, and collectibles since 2018. With over 420,000 social media followers, he personally promotes drops and connects with fans, generating an estimated $250K–$400K annually in merch sales.
In 2020, he co-founded Ultimate Bullfighters, a freestyle bullfighting entertainment company — marking his official shift from athlete to entrepreneur. The venture expands his influence in the sport while creating new revenue streams, ensuring that JB Mauney net worth continues to climb well beyond his riding years.
JB Mauney From Rider to Coach
Mauney announced his retirement as a competitive bull rider in September 2023 after a neck injury during a PRCA event ended his career. Mauney is passionate about the sport and the injury was not mild.
He would have a new venture in becoming the new head coach of Oklahoma Wildcatters, an organization in the PBR Team Series in 2024. As well as general manager Brandon Bates, Mauney is also aiding in developing new talent and continuing his legacy.
This change also helps his jb mauney net worth 2025 as the coaching positions and alliances present new opportunities to earn and make an impact in the bull riding sector.
Final Thoughts:
By 2025, J.B. Mauney net worth stands as a testament to decades of hard work, bravery, and smart decisions. From riding sheep at age three in his North Carolina hometown to becoming a two-time PBR World Champion and the highest-paid bull rider in history, Mauney’s journey has been anything but easy. His career was punctuated by brutal injuries—over 20 major ones—but each setback only deepened his resolve. Instead of retiring, he fought back, proving that passion for the sport could outweigh even the toughest physical challenges.
Today, Mauney’s success isn’t just measured in dollars and titles. It’s seen in his family life: his marriage to Samantha Lyne, a barrel racer and daughter of a legendary cowboy, and their life together on the JB Mauney Ranch in Texas. The couple shares two children—a son born in 2019 and a daughter from a previous relationship—whose laughter and love keep him grounded. Samantha’s unwavering support and their shared rodeo roots have been pillars of his post-competition life.
Beyond the arena, Mauney has embraced entrepreneurship, launching a merchandise line, securing sponsorships with brands like Monster Energy and YETI, and co-founding Ultimate Bullfighters. These ventures reflect his desire to stay connected to the sport he loves while building a future for his family.
J.B. Mauney net worth 2025 isn’t just about money—it’s a story of resilience, family, and living life on your own terms. From the dust of the chutes to the peace of his ranch, Mauney continues to ride toward new horizons, always with his loved ones close by.
- Estimated net wealth: 2025 net worth of 6 million to 8 million
- Length of professional career (year to year): 2005-2023 (retired due to injury)
- Major titles: PBR World Champion (2013, 2015)
- Sponsors: Monster Energy, YETI, Wrangler, and Ford, etc.
- Injuries: A lot, such as surgery on an arm, broken back, and others
- Family: Husband of Samantha Lyne since 2017, 2 children
- Home: Ranch home in Stephenville, Texas, that is comfortable
- Current position: Coaches Oklahoma Wildcatters in PBR Team Series
